Can I integrate my existing website design?
Absolutely. With customerDNA, you can integrate any existing website design - even after creating the website content. We can work with you to integrate your custom design or your own web programmers can use our templating tool directly.

How often do you update content?
Customer DNA creates new content on a monthly basis. We currently have hundreds of articles and are continually adding more on a variety of topics.

Why do you say newsletters don't work?
Well – we don't quite say it that way. In your control panel, there is a newsletter application that you can use to create and send e- mails at any time. Customer DNA also creates e-mails that are content ready and can be customized by your clinic prior to sending.

We think the issue with e-mails is frequency. Unless your e-mails are extremely highly targeted to each recipient's conditions or interests, a generic newsletter or article that comes to frequently will result in higher unsubscribe rates and lower engagement and response rates.

CustomerDNA recommends balancing occasional newsletters with highly
personalized content alerts.

How do the content alerts work?
Your customers or prospects will automatically receive an e-mail from your clinic when any new articles are added to your website that match their particular interests and conditions.

You can modify the e-mail template for the alerts inside your ministration panel and your customers can change their preferences for content alerts and frequency for these alerts from their account on your website.

Patients can either sign themselves up for your content alerts or you can do this for them in the clinic. Customer DNA has a mass contact upload tool in your administration panel that makes it easy to upload customer lists from most patient management systems.

How easy is it to change my own content?
It's as simple as typing an e-mail or writing in Microsoft Word. Most of our clients have never edited a webpage or uploaded a picture to the Web but within minutes of using CustomerDNAs easy administration tool, are able to edit any page, create new pages, reorder pages, upload pictures and send mass e-mails.

If you attend one of our webinars, you will see the administration tool in action and we will invite you to try it for yourself.

How can I control new content that is published?
With customerDNA, you have a setting in your control panel for automatic or manual publishing. With manual publishing all new articles go directly to your website and you can review them or edit them. With manual publishing mode, all new articles are held in a queue in your administration panel for your review prior to being published.

You have full control over how content is published, can determine which content you want to turn on or off, can add your own articles, and modify the content in most of the articles provided by customerDNA

Are there any setup fees?
There are no setup fees or contract. If you don't have an existing website, you can be up and running in a day with one of our ready to go templates. If you have an existing website that needs to be integrated, we do charge to integrate a custom template. Template customization is charged at our cost and averages $300.